Media and Photography

Digital Video Marketing Techniques for Business Foundation Short Course

In Brief

Start Date / Duration

This course can start at various times during the year and willl run for 6 weeks from 6pm until 9pm.

Entry requirements

There are no specific entry requirements.

You will achieve

This is a non accredited course.

Course overview

Are you interested in Digital Video and becoming a Freelance Marketing Consultant? Then this is the Ideal course for you…

This course is specifically designed to meet the needs of sole traders, SMEs, start-ups, social enterprises, charities, as well as freelance marketing consultants and comms departments who are thinking to bring video production in-house or want to create their own video content.

There is an ever-increasing demand for high-quality online video to get your message across and to reach audiences. Video can transform your website, it is accessible, engaging and often more convincing than text.

You will learn how to develop your online reach by creating promotional video content, pitch videos and explanatory videos to boost your business and brand.

Training existing staff to produce high-quality digital video content for your website is far more cost-effective than hiring an external film crew – so let’s make a start.

Course content

Our Digital Video Marketing course is the most efficient way to cover production and editing and offers targeted advice on using digital video to advertise, fundraise and campaign.

Learners will be introduced to strategies and workflows for successfully and efficiently bringing video production in-house and cover loads of low/no budget and cost saving tips.

We aim to provide all learners with a solid foundation of practical knowledge: a working understanding of digital cameras, sound recording, interview techniques, filming on location and industry language.

Our short course is hands-on from the start of day one and each attendee will in turn use camcorders, DSLRs and professional equipment to create assets. These will then be taken through a robust and rapid capture, edit, post production lifecycle, ready for publication.

All equipment will be provided.

Old Mill Lane campus
Church Street
S70 2AX

Progression onto an Intermediary course in Film Making Illustrator or equivalent course of further study.

How much does the course cost?

Course Fees: £200 Full Fee Payable.

Extra information

If the course is listed as full fee payable, you will have to pay for the course.

For further information please contact our friendly Information Team on +44 (0)1226 216 123 or email

Barnsley College has a range of sports opportunities for all students to take part in, gain professional training and compete nationally and internationally. We also have a state-of-the-art fitness village, Honeywell Sports Village where students can make use of our fitness suite, spinning studio and classes for competitive rates. You don’t have to be studying sport to get involved in the Sports Academy.

Please note we reserve the right to change details without notice. We apologise for any inconvenience this may cause.

Digital Video Marketing Techniques for Business Foundation Short Course

View other course in Media and Photography