Media and Photography

Social Media Marketing for Beginners Foundation Short Course

In Brief

Start Date / Duration

This course has various start dates throughout the year and will run for 6 weeks from 6pm until 8pm.

Entry requirements

There are no specific entry requirements for this course.


You will achieve

This is a non accredited course.


Course overview

This short course introduces you to the concepts and the tools needed to become a smart and capable player on the digital stage.

Social media has made marketing in business more accessible than ever!  Join this short course to learn how to optimise engagement and reach new audiences within a business setting. You will develop awareness of the components of a successful social media strategy and learn how to grow brand influence.

You will gain knowledge about the different factors that drive social media marketing, from audience engagement and return on investment (ROI) to making memes and going viral. You will also be introduced to key digital marketing knowledge about copyright, privacy laws and social media policies.

Course content

Learn the fundamentals of digital marketing or the know-how that takes your digital marketing strategy to the next level! Either way this short course will be invaluable…

This short course helps you to explore the user journey, create practical goals and keep things clear and actionable. Topics covered include:

  • Social Media Marketing
  • Paid Search (PPC) using Google Ads
  • Content Marketing
  • Digital Marketing Strategy’s
  • Display and Video Advertising
  • Search Engine Optimisation (SEO)
  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer

All equipment will be provided.


Old Mill Lane campus
Church Street
S70 2AX

Progression onto an intermediate Social Media Marketing course or equivalent course of further study.

How much does the course cost?

Course Fees: £200 Full Fee Payable.  

Extra information

If the course is listed as full fee payable, you will have to pay for the course.

For further information please contact our friendly Information Team on +44 (0)1226 216 123 or email

Barnsley College has a range of sports opportunities for all students to take part in, gain professional training and compete nationally and internationally. We also have a state-of-the-art fitness village, Honeywell Sports Village where students can make use of our fitness suite, spinning studio and classes for competitive rates. You don’t have to be studying sport to get involved in the Sports Academy.

Please note we reserve the right to change details without notice. We apologise for any inconvenience this may cause.

Social Media Marketing for Beginners Foundation Short Course

View other course in Media and Photography