Being able to write persuasively is one powerful skill to have. Whether you’re writing an essay, a proposal, an article, a review, an advert, or even a letter to your MP, being able to convince your audience to side with your point of view is essential to success.
Here we explain some of the most effective ways of being persuasive in your writing, whatever you need it for.
You might recognise this famous persuasive technique from your essay writing days if you took English GCSEs. The P.E.E. Technique is an extremely effective way of structuring a persuasive paragraph.
Point – state your point
Evidence – back it up with evidence
Explain – explain it
It’s simple, yet effective.
This is a writing rule that can also be used to make your writing more effective, persuasive and memorable. Have you ever noticed how many things come in threes?
The three little pigs
The three musketeers
The three kings
Rock, paper, scissors
Stop, look and listen
Me, myself and I…
Some of our most famous advertising slogans also come in threes:
Just do it
Every little helps
I’m lovin’ it
Diamonds are forever
Taste the difference
Faster, higher, stronger
Snap, crackle, pop…
What’s more, most stories have a beginning, a middle and an end. Some of the most famous film franchises come in trilogies. Not to mention BLT sandwiches, location, location, location, knife, fork, spoon… even the P.E.E. technique above. We could go on.
But how can you harness this power in your own writing? There are a few easy ways.
This technique is used by professional copywriters to get their point across and inspire readers to take action, whether it be supporting a charitable cause, buying something or anything else.
Now you have this collection of tools at your disposal, you can use them whenever you need to bring people round to your point of view.